How to Create QR Codes for Instagram: A Complete Guide

Imagine this: You’re a business owner at a trade show, and your innovative products are drawing crowds. Instead of relying on traditional business cards that often get misplaced, you’ve strategically placed a QR code for Instagram at your booth. Visitors scan it and instantly access your Instagram profile, where they can:

• Explore your full product range
• See customer testimonials
• Follow your brand’s latest updates

Instagram QR codes have transformed how businesses connect with their audience. Whether displayed at exhibitions, pop-up shops, or in printed materials, your Instagram QR codes can help you convert casual observers into engaged followers.

In this guide, we take a look at everything you should know about effective QR codes.

What are Instagram QR codes?

Instagram QR codes are scannable digital codes that take users directly to your Instagram profile when scanned with a phone camera. They convert your Instagram profile link into a unique pattern of black and white squares, making it easy for anyone to instantly find and follow you without typing your username or searching manually. 

Source: Pinterest

Benefits of using QR codes for Instagram

QR codes have transformed how we connect on Instagram. Instead of typing usernames or searching through profiles, a simple scan instantly connects people to your account. 

Instant profile access

When you create an Instagram logo QR code, you give people immediate access to your profile. No more spelling out complex usernames or dealing with similar handles. With one quick scan, people can reach your page in seconds.

Source: Pinterest

Professional marketing materials

With a QR code generator, you can create dynamic codes that elevate your marketing materials. When you create an Instagram QR code, your offline media becomes more interactive. These codes enhance your business cards, brochures, and product packaging while showing technological savvy and making promotional items more interactive.

Trackable engagement

With Instagram QR codes, you gain access to analytics features. That means you get to track scan rates and user engagement, helping you measure the effectiveness of your offline marketing campaigns.

Versatile display options

Generate Instagram QR code using Mobiqode or a similar IG QR code generator for your QR code to appear anywhere – from store windows and event banners to presentation slides and email signatures. Instagram QR codes can also be displayed in your portfolio websites, your walk-in stores, restaurants, or even on your vCard.

Error-free profile discovery

Unlike manually typed usernames, a QR code for Instagram eliminates typos and search confusion. Users land on exactly the right profile every time, ensuring you never lose potential followers due to search errors.

Enhanced event networking

At conferences, trade shows, or networking events, sharing your QR code for instagram profile streamlines connections. A single scan using any QR code generator app initiates a professional relationship through your Instagram presence.

Why do I need Instagram QR codes: Top uses cases

Retail displays

Create Instagram QR codes for your storefront window or product displays. Customers can scan to see more product variations, styling ideas, or behind-the-scenes content on your profile.

Business cards & print materials 

Use a QR code for Instagram maker to add your profile to business cards, brochures, and catalogs. Printing QR codes on these materials makes them interactive and trackable.

Event signage 

Display an Instagram QR code for your Instagram account at events, letting attendees instantly connect with your brand and join your community.

Product packaging 

Add QR code stickers to packaging to direct customers to your Instagram for product tutorials, care instructions, or customer showcases.

Restaurant menus

Create QR codes linking to your Instagram food gallery, giving diners a mouth-watering preview of your dishes and daily specials.

Exhibition spaces

Place QR codes for Instagram next to artwork or displays, allowing visitors to follow your Instagram for more detailed information and updates.

Static vs dynamic Instagram QR codes

Instagram’s built-in feature lets you create static QR codes that link directly to your profile. These codes are permanent, and their destination can’t be changed once created. While they’re great for basic profile sharing, they have limitations. You do not get any other customization option except for changing the color.

Dynamic QR codes, created through QR code generators, offer more flexibility and features. You can edit the destination URL anytime without creating a new code, track scans, and customize the design – all while keeping the same QR code pattern.

Static QR codes	Dynamic QR codes
Can’t modify destination	Can change URL anytime
Can’t edit once created	Editable anytime
Can’t expire (In Instagram)	Can set expiration dates (using QR code generator)
Basic design only (In Instagram)	Customizable design options (with QR code generators)

How to generate QR codes for Instagram 

1. Choose a QR code generator 

Your first step is to search for the best QR code generator for Instagram. Mobiqode’s QR code generator for Instagram offers dynamic QR codes. It even allows you to create bulk codes, geo-location tracking, and configurable URLs. 

2. Sign up and log in

Next is to sign up with Mobiqode to create a QR code for Instagram. Once you sign up, simply log in to your account. 

You will come across the main dashboard that will showcase all QR code types like this:

3. Choose your QR code type 

To create a QR code, select “Social Media.” 

This will help you create a page that will list all your social profiles in one page. 

4. Customize the QR code and landing page

Now, enter your Instagram profile URL and change the look and feel of your social media page. You can even add images from your portfolio or products to give a brief idea to people as to what they can expect once they scan the code from your social media page.

Please note: You can either use a dedicated landing page to showcase all your social media links in one place or use the website URL option to simply generate a QR code for your Instagram profile. This way you can redirect users to the profile in seconds.

One the page is customized, click next and start customizing the colors, add your brand logo, and adjust the design to match your style.

5. Test and download

Before downloading, scan your QR code to ensure it works perfectly. 

Once verified, download in your preferred format (PNG, SVG, or PDF) for various QR code display ideas – from business cards to store displays.

In four easy steps, you can create a QR code for your Instagram profile and ensure it gets shared in seconds.

Who should use Instagram QR codes?

A wide range of small businesses can benefit from using an Instagram QR code generator to grow their brand and increase social engagement, such as –

• Salons and spas: Display QR codes at the reception so customers can scan and follow your page while waiting. This helps promote your latest looks, offers, or beauty services.
• Cafes and restaurants: Connect diners with your food gallery, reviews, or chef specials.
• Fitness studios and gyms: Place them on posters or lockers to showcase workout transformations, client success stories, and class schedules.
• Artists and creators: Add codes at galleries, craft fairs, or pop-ups to direct people to your portfolio.
• Boutique brands: A way to utilize a QR code for Instagram is also by linking to behind-the-scenes videos, product styling tips, or influencer collabs
• Freelancers and service providers: Whether you’re a photographer, makeup artist, or wedding planner, a scannable Instagram QR code on your flyers or contracts lets clients instantly view your portfolio.
• Event organizers: Use QR codes on tickets, entry wristbands, or event backdrops to promote live updates, guest appearances, and highlight reels.

Best places to display your Instagram QR code

• Storefront windows or entrance doors: Capture the attention of passersby and invite them to follow your brand before entering.
• Product packaging and tags: Turn every product into a gateway to your Instagram content, great for unboxing experiences and reviews.
• Receipts and thank-you cards: Add the QR code to physical receipts or cards to invite customers to connect post-purchase.
• Business cards and brochures: Make networking more digital by letting recipients instantly access your Instagram profile via a quick scan.
• Posters, banners, and event signage: Ideal for trade shows, pop-ups, or public events to increase reach among attendees.
• Tables, menus, or counter displays: In cafes and salons, let customers browse your latest updates while waiting or dining.
• Print ads: Blend offline and online marketing by placing Instagram QR codes in magazines or mailers for direct engagement.
• Company vehicles: Add a QR code to your delivery vans or cars for mobile brand exposure.
• Packaging inserts or manuals: Link to demo videos or care instructions hosted on your Instagram.
• Loyalty cards or membership passes: Add codes to reward program materials to keep members updated with offers and exclusive events.
• Reusable bags or totes: Turn shopping bags into mobile billboards that customers carry around.

Can you track engagement from Instagram QR codes?

Absolutely. If you’re using a dynamic IG QR code generator like Mobiqode, you can generate codes that track valuable data.

Here’s what you can see:

• Number of scans
• Location of scans
• Device type used
• Time and date of each scan

This data helps you understand what’s working and what’s not. Use it to refine your marketing, improve targeting, or retarget users based on their interaction. For instance, if most scans happen during weekends, plan your next promotion accordingly.

Start using a QR code to share your Instagram profile in seconds

Ready to make your Instagram profile more accessible? 

QR codes have changed the game when it comes to connecting with followers in the real world. And while Instagram’s built-in QR feature works fine for basics, tools like Mobiqode take things further with dynamic codes you can edit and track.

Not sure if it’s worth the investment? 

Take mobiQode’s 14-day free trial for a spin. Create a few codes, try out the tracking features, and see how easy it is to update your links – all without any commitment. After all, the best way to understand the power of QR codes is to use them yourself.