How to Create a Branded QR Code with Your Logo and Colors

Businesses use QR codes everywhere, from packaging to promotions. While a plain black-and-white QR code gets the job done, it doesn’t say much about your brand. Adding your logo and brand colors transforms a generic code into a professional one that reflects your identity and engages customers more effectively. In this guide, we will tell you how you can create branded QR codes with your logo and colors. 

What is a branded QR code?

A branded QR code is a scannable code customized with your brand’s elements like your logo, colors, and unique design patterns. Unlike standard QR codes, which look generic, a branded QR code is instantly recognizable as yours.

When your QR code reflects your brand, it stops being just a tech tool and becomes part of your marketing. Branded QR codes not only look professional but also improve engagement and scan rates because customers feel more confident scanning a code they associate with a known business.

Why add your brand logo and colors to QR codes?

Consistency is the number one requirement of effective branding. Every touchpoint, from your website to your business cards, should reflect your brand identity. By using branded QR codes, you extend this consistency to the codes customers scan.

Here are some of the key benefits:

• Brand consistency across channels: A QR code designed with your colors and logo reinforces brand recall every time it’s scanned, ensuring customers recognize your business instantly
• Stronger customer trust: A plain black-and-white code can look suspicious. However, a branded QR code signals professionalism and authenticity, making customers more comfortable scanning it
• Higher engagement and scan rates: Branded codes stand out visually on print and digital materials, catching attention faster. This naturally leads to more scans and better results from your campaigns
• Differentiate from competitors: In crowded markets, details matter. A custom QR code sets your business apart and gives a polished, modern feel to your marketing materials

Step-by-step: How to create a branded QR code

Step 1: Choose a dynamic QR code generator. Dynamic codes allow you to edit destinations later without reprinting.

Step 2: Decide on the type of QR code you want, depending on what you want to share. It could be your website, vCard, LinkedIn profile, or campaign landing page. You can also choose between an image QR code, a video QR code, or a Google Forms QR code.

Step 3: Customize the design and:

• Upload your logo in the center of the code
• Apply your brand colors to the modules or background
• Pick a style that matches your brand (square, rounded, dots, etc.)

Step 4: Ensure readability by testing your QR code to make sure the design doesn’t block scanning.

Step 5: Download in high resolution. Choose PNG, JPG, or SVG for printing or digital use.

Step 6: Place on materials with a short call to action like ‘scan to connect,’ ‘scan to shop,’ or ‘scan for details,’ and more.

Best practices for designing branded QR codes

Maintain high contrast

Always ensure a strong contrast between the QR code’s foreground and background. This improves readability and prevents scanning errors across different lighting conditions and devices. For example, dark blue on white works best, while light gray on yellow makes scanning difficult. A less conventional combination like deep green on light beige or dark grey on pastel pink is good for contrast, too. 

Keep a clear white border

Leave a quiet zone or white border around your QR code. This helps scanners distinguish the code from other design elements or backgrounds. Leave a margin at least equal to 4 small squares on each side.

Avoid oversized logos

Adding a logo is great for branding, but avoid making it too large. It should never cover the three key scanning markers at the corners. Ideally, keep the logo under 20–30% of the QR code size so it doesn’t cover the markers.

Use darker brand colors

Choose darker shades from your brand palette for the code’s foreground as lighter shades can reduce scan reliability and impact usability. For example, choose shades like navy blue, dark green, or maroon for the foreground. Avoid pastel tones like light pink or beige, which reduce scan accuracy.

Test before distribution

Always test your QR code across multiple devices (iOS, Android) and scanners (built-in camera apps, QR scanning apps) before printing thousands of brochures or launching digital campaigns. This ensures functionality and avoids costly reprints.

Real-life use cases for branded QR codes

Here are some practical ways small businesses can put branded QR codes to work:

Business cards

Branded QR codes on business cards let prospects save your contact details instantly. A quick scan links to your vCard or LinkedIn, while the branded design with logo and brand colors adds professionalism and ensures your contact information is memorable and accessible.

Product packaging

Packaging with QR codes connects customers to tutorials, recipes, or sustainability initiatives while keeping your brand identity visible. The personalized design builds recall, strengthens trust, and turns a simple scan into a brand interaction.

Flyers and posters

Branded QR codes on print materials drive audiences directly to promotions or registrations. The custom design stands out, signals authenticity, and makes it easier to measure engagement while keeping your campaign visually consistent across offline and online channels.

Events and conferences

Event organizers use branded QR codes to share schedules, ticketing, or speaker bios. The codes reduce printing needs, make networking seamless, and keep the brand visible in every attendee interaction, while also creating trackable data points for engagement.

Invoices and receipts

Branded QR codes on invoices enable fast payments or account access while displaying your logo or brand colors. This builds client trust and also reinforces professionalism at every transaction touchpoint.

Email signatures

Branded QR codes in email signatures link directly to websites, portfolios, or booking platforms. This ensures every communication doubles as a branded interaction while keeping your digital presence consistent across professional channels.

Make every scan on-brand

A plain QR code does the job, but a branded QR code elevates it into a marketing tool that builds trust and recognition. When paired with dynamic QR codes, branded QR codes become even more powerful, letting you update links anytime while keeping the same design.

Enhance your print and digital materials with custom, editable QR codes that reflect your brand identity. Try Mobiqode’s dynamic QR code generator today to create professional, on-brand QR codes that your customers will actually scan within seconds.

Businesses use QR codes everywhere, from packaging to promotions. While a plain black-and-white QR code gets the job done, it doesn’t say much about your brand. Adding your logo and brand colors transforms a generic code into a professional one that reflects your identity and engages customers more effectively. In this guide, we will tell you how you can create branded QR codes with your logo and colors.