QR codes for marketing: Easily connect online and offline campaigns
QR codes for marketing offer a quick way for customers to access information about your brand. You can improve engagement, attract leads, and broaden your brand image with a simple scan. Learn how QR codes can fulfill your marketing needs.
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What is a QR code in marketing?
QR codes in marketing offer quick access to websites, promotions, product details, and special deals. They can showcase new products, promote discounts, and share valuable insights. For increased visibility, businesses can place QR codes on billboards, posters, business cards, and point-of-sale displays.
How to create a marketing QR code?
Personalize the QR code’s design with different colors, logos, and text
Generate and download the QR code to use in your marketing campaigns
Use QR codes for marketing success with mobiQode
mobiQode is a premium QR code generator that allows you to create QR codes in less than two minutes. You can build dynamic QR codes from scratch or leverage the various professionally designed templates to enhance brand visibility and make your marketing campaigns a success.
How to use QR codes for marketing?
QR codes are the newest additions to a brand’s marketing strategy. They are now everywhere, from parking lots to restaurant doors. A QR code strategy for marketing can include sharing the brand’s social media handles or directing customers to product pages for quick purchases.
Here are some ways to use QR codes for marketing campaigns:
Boost customer engagement
Embed QR codes in receipts or account summaries so customers can revisit your website for repurchasing. Using QR codes for marketing allows you to connect with customers directly. You can generate social media QR codes, link QR codes, or video QR codes to share engaging content like podcasts or videos.
Offer exclusive deals
Imagine a customer entering your store or visiting your website. They scan a QR code to unlock a special discount or promotion. The code shows them available offers within seconds. By sharing limited-time offers or loyalty rewards through QR codes, you can encourage more customers to make purchases.
Share content
Your business deserves to showcase more than just your products. With QR codes, you can direct customers to a treasure trove of content. They provide immersive experiences and build brand presence by adding an extra dimension to your storytelling.
Best places to put QR codes for marketing
The best places to put QR codes are areas that engage customers at the point of purchase, like billboards, store windows, and entrances. Here are the top places to put QR codes for marketing campaigns:
Out-of-home (OOH) advertising
To engage customers on the go, include QR codes in billboards, public areas like parking lots, metro stations, and digital signage. Incorporating QR codes into your OOH campaigns encourages customers to interact with your brand online. By scanning the QR codes, people can directly visit your website or social media pages.
Print media
Despite digital trends, print media still has a huge readership. Businesses can use QR codes in newspapers, magazines, and other printed materials such as apparel tags and menu leaflets.
Product packaging
Add QR codes on your product packaging to share product information exclusive offers, and ways for customers to leave reviews. QR codes on product packaging directly link physical products with your brand’s digital content.
Business cards
Add QR codes to business cards to share your contact details, simplifying networking efforts. Digital business cards provide a convenient way for recipients to connect with you digitally. It increases the likelihood of quick follow-ups and collaboration.
In-store materials
Boost your store’s digital presence with QR codes on signs, flyers, brochures, and handouts to enhance the shopping experience. QR codes on in-store signages offer quick access to product information or exclusive offers, enabling repeat visits.
Best practices for using QR codes for marketing
Focus on scan engagement
Your QR codes should serve a clear purpose in your campaign, such as facilitating bookings or driving sales. Align QR codes with campaign goals and place them somewhere they are easily visible to boost scans. For example, a gym can place QR codes on workout equipment, whereas a coffee shop can put them on loyalty cards.
Utilize branding opportunities
Incorporate logos into your QR codes to reinforce brand identity and increase recognition. Use custom designs to maintain brand consistency and visual appeal, boosting brand awareness. For instance, fashion retailers can print logo-embedded QR codes on clothing tags, while beverage companies can use them on bottle labels.
Optimize size and placement
Your QR codes should be easily scannable. Print them in an appropriate size and in high quality. To maximize engagement, adhere to recommended size guidelines and place them on surfaces that are clearly visible, even from a distance. For example, a museum can position QR codes next to exhibits, while a tourist attraction can install QR codes at key landmarks.
Design engaging QR codes
Experiment with shapes, colors, and designs to create attractive QR codes. Move beyond traditional black-and-white squares to create visually appealing codes that capture attention. For instance, a gardening store can use floral-designed QR codes in catalogs, while a pet store can create paw-print QR codes for advertisements.
Include CTAs
Encourage users to scan QR codes by using actionable calls to action. Use persuasive language to prompt action, such as ‘scan for directions’ or ‘scan to unlock exclusive offers,’ to increase scan rates and user engagement.
Use dynamic QR codes
With dynamic codes, you can update information and URLs without needing to reprint QR codes. You can also track scan performance to measure campaign effectiveness and make data-driven decisions. For example, a concert venue and a local theater company can both use dynamic QR codes to generate tickets and get real-time updates on availability, seating, and event details.
Use cases: Brands putting QR codes to the right use
How small businesses can use QR codes
Startups and small businesses work on limited marketing budgets. QR codes are perfect for getting your brand out there without breaking the bank. They bridge the gap between offline and online marketing efforts, allowing businesses to direct customers to their websites, social media platforms, or other QR code promotions with a simple scan.
QR codes require minimal investment to create. They can be integrated into various marketing materials, such as business cards, flyers, and product packaging, without the need for additional printing costs. In fact, small businesses can even create their first few QR codes for free with a no-commitment free trial that mobiQode offers.
How to incorporate QR codes in your marketing strategy?
- Define objectives: Determine your marketing goals (driving website traffic, increasing sales or improving customer engagement) and how QR codes can help achieve them.
- Identify use cases: Understand where QR codes can add value to your marketing efforts, such as on product packaging, promotional materials, or flyers and brochures.
- Create the right content: Create engaging content that provides value to users who scan the QR codes. The content can include exclusive offers, contact information, product information, or access to special features.
- Generate QR codes: Use a QR code generator tool like mobiQode to create dynamic and fully customizable QR codes that align with your branding guidelines. Consider factors like design, size, and placement for optimal effectiveness.
- Integrate across channels: Incorporate QR codes into your various marketing channels for promotion. This includes print materials, digital ads, social media, and email campaigns, to reach a wider audience.
- Track and analyze performance: Monitor the performance of QR code campaigns using analytics tools. You can track metrics such as scans, conversions, and engagement. Use this data to optimize campaigns and make informed decisions for future marketing efforts.
Top creative ways to use QR codes for marketing
How to create QR code marketing campaigns?
Make Your Marketing more efficient with QR codes!
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