There are a lot of plain QR codes, but they don’t usually stick in people’s minds.

Adding your logo to a QR code changes it from a simple scanning tool to a way to promote your brand. A branded QR code on food packaging, a flyer, or even a business card makes your business look more professional and gives customers more faith in the URL behind the scan.

This guide will show you why QR codes with logos work better, how to make one step by step, and the best methods to utilize them in your marketing and packaging.

Why use QR codes with logos?

Knowing the brand

Every time a customer interacts with your business, a branded QR code strengthens your brand. When someone sees your logo in a QR code, they automatically think of your brand. This makes it simpler to recall and recognize your business throughout promotions.

Trust and reliability

People may not want to scan generic black-and-white QR codes because they appear suspicious. A logo in the code lets clients know that the QR code is real and linked to your business, which makes them less hesitant and more sure.

More involvement

A QR code that looks different from a plain one sticks out. People are more likely to interact with a branded code, especially if it’s on busy packaging, posters, or digital marketing. This frequently means more scans and a higher rate of conversion.

Design integration without seams

Logos on QR codes fit in better with marketing materials. They seem professional and consistent no matter where you put them: on product packaging, event fliers, or digital content. This helps your overall branding strategy. Businesses can quickly make and change them with a QR code generator, making sure they match the colors of their brand and the goals of their campaign.

Adding a logo to your QR codes not only makes them safer, but it also makes it easier to choose between dynamic and static QR codes, depending on how much flexibility your campaign needs. 

Static vs dynamic QR codes with logo

Choosing the proper type of QR code is more crucial than design. It’s helpful to include your logo, but the choice between static and dynamic alternatives will affect how flexible and effective your campaigns will be.

Static QR codes don’t change, ever

Once they are made, these are set in stone. You can’t edit the information that is built in, such a website link, PDF, or contact information. Static QR codes with logos are great for permanent uses, including sending people to your company’s site or letting them know where your firm is located.

Dynamic QR codes change

You can change dynamic QR codes at any time without having to print them again. This makes them perfect for events, promotions, seasonal deals, or marketing campaigns where the information might change. For instance, a branded QR code on the box of a product can initially take you to a page about a new product introduction and then take you to a page about a loyalty program, all without affecting the printed design.

How to create QR codes with logo

If you follow a set of steps, making a branded QR code is easy. These are the main steps:

Pick a QR code maker that lets you include your brand name

Choose a QR code generator like Mobiqode that lets you change things up to get started. Make sure it lets you add a logo, modify colors, and change the general look of the code so that it fits with your brand.

Put your logo up

For the best clarity, choose a PNG or SVG image file that is high quality. These formats make sure your brand looks clear and easy to see when it’s in the QR code.

Change the design and colors

Make sure the colors match your brand guidelines, but make sure there is a clear contrast between the background and the QR code design. This balance is important for both style and ease of scanning.

Check the QR code

Before you use the code in public, scan it many times on different devices and apps. Customers will have a smooth experience because of thorough testing.

Download in high quality

Export the last QR code in a format with a lot of detail. This is really crucial if you want to print it on flyers, posters, or packaging, because if the quality is bad, the code won’t be readable.

You can make QR codes with logos that work well and fit in with your marketing and branding efforts by doing these things.

In conclusion

It’s getting less common to see plain black-and-white QR codes. Businesses who want to stand out, develop trust, and interact with customers in meaningful ways now use branded QR codes with logos.

You can make QR codes that not only work but also help your brand identification across all channels by using a good QR code generator and following some easy best practices.