Capturing quality leads is one of the biggest challenges for marketers today. Long URLs, clunky forms, and low engagement often slow campaigns down. QR codes solve this problem by giving prospects a seamless way to connect with your content. With a quick scan, potential customers can land on sign-up forms, gated resources, or offers, making lead captures effortless and more effective.

Why use QR codes for lead generation?

QR codes make grabbing leads super easy. No more typing long links as people just scan the code and boom, they’re on your form, landing page, or checking out what you’re offering. This improves conversion rates while reducing drop-offs.

And for this, you must use a dynamic QR code. Dynamic QR codes are way cooler than the old static ones. You can swap out links anytime without reprinting stuff, and they even show you who’s scanning, from where, and on what device. Pair them with a snappy CTA and a mobile-friendly page, and suddenly your QR codes are lead-generating machines, online or offline.

Use cases for QR codes in lead generation campaigns

Events & trade shows

Stick a QR code on your booth and let attendees do the work. They scan and are on your lead form, watching a demo, or grabbing an event-only offer. Forget the pen-and-paper hassle and speed up your follow-ups.

Retail & in-store promotions

Put QR codes on shelves or product tags and let shoppers unlock deals. They scan, drop their email, and snag a coupon – an easy way to grow your retail email list without forcing anyone to sign up manually.

Print marketing

Adding QR codes to flyers, brochures, or magazine ads bridges offline and online marketing. Instead of just reading about your product, prospects can scan and directly access a gated eBook, sign-up form, or landing page. This increases the ROI of print campaigns.

Product packaging

Use image QR codes or video QR codes on packaging to encourage warranty registrations, loyalty sign-ups, or access to exclusive tutorials on how to use the product. A customer opening a product can scan immediately, making the registration process faster and driving higher participation rates.

B2B networking

At networking events, placing QR codes on business cards saves time and keeps details updated. A dynamic QR code can point people straight to your LinkedIn, website, or even a Google Forms QR code to grab lead info. No more freaking out about reprinting stuff when details change.

Webinars & workshops

Stick QR codes on your slides or handouts and people can sign up, grab stuff, or hop on your list in a snap. They scan it, and they’re in 00 no fuss, no waiting.

How to create a QR code for lead generation (step-by-step)

Step 1: Choose a dynamic QR code generator like Mobiqode that allows editing links and tracking scans.

Step 2: Decide your lead capture destination, like a landing page, sign-up form, PDF, gated content or more.

Step 3: Paste the link into the QR code generator and generate your QR code.

Step 4: Customize design with branded colors, logos, and a call-to-action frame to build trust.

Step 5: Test the QR code thoroughly on multiple devices to ensure the form loads correctly.

Step 6: Print or display your QR code on campaign materials like flyers, packaging, booth 

signage, or slides.

Step 7: Optimize placement by positioning QR codes at eye level or near key CTAs where users are most likely to scan.

How to track leads from QR codes

Tracking is where dynamic vs static QR codes make the biggest difference. Static QR codes cannot be updated or tracked, while dynamic codes provide detailed analytics. By combining QR code analytics with lead form submissions, you get a complete view of campaign performance.

Here’s how you can track leads from QR codes –

• Dynamic QR code metrics: Check out who’s scanning, when, and on what device – see what’s actually working
• UTM tags: Put on tracking tags so you know if the scan came from a flyer, booth banner, or product pack
• Form tracking: Hook your forms up to your CRM or marketing tool, then you don’t just see scans, you see real leads and conversions too

Best practices for QR code lead gen campaigns

Add a clear CTA

Always throw in a little nudge like ‘scan for 10% off’ or ‘scan to join free.’ If you don’t, people might just skip it. Stick that line right above or below the QR code so they instantly know what’s waiting on the other side.

Ensure mobile-friendly landing pages

Since most scans happen on mobile, your form or landing page must load quickly, be short, and easy to fill out. Test different screen sizes and keep fields minimal. Usually, name and email are often enough to maximize completions.

Use branded QR codes

Customize codes with your logo, colors, and design elements to increase trust. Branded QR codes also make campaigns look professional and consistent. Consider matching the design to campaign creatives (like flyers, packaging, or banners) for a better experience.

Place QR codes in visible, scannable spots

Ensure your QR codes are not too small or hidden. Position them at eye-level on posters or clearly on packaging so they can be scanned effortlessly. For digital campaigns, place them in uncluttered areas of emails or presentation slides.

Keep incentive aligned with audience

Give people some perks: discounts, freebies, or exclusive stuff they actually care about. Like, shoppers love instant coupons, B2B users might want to dig things like a report or webinar replay when they scan your QR code.

Turn QR code scans into leads today with Mobiqode

QR codes are basically the easiest hack for grabbing leads. You can toss them on events, promos, packaging, or even your business card for people to connect with your brand in a snap. Just use Mobiqode’s QR code generator, make it look all fancy with your branding, and you’re set to track clicks, tweak stuff anytime, and keep your campaigns fresh without extra printing.