Why Netanyahu Wore a QR Code Pin at the UN
In the recent U.N General Assembly in New York, Israeli Prime Minister Netanyahu wore a lapel pin with a QR code. This action drew global attention, with many people asking: what did the QR code link to, and why use it in such a high-profile event?
In this article, we’ll break down the event in a neutral, factual way and explore what it means for the use of QR codes in public communication.
What Happened at the UN
- Netanyahu wore a small black-and-white QR code pin on his jacket, such QR codes are commonly created on a QR code generator
- Media outlets have reported that the code linked to a campaign website called Saturday October Seven, which contains documentation of the October 7, 2023 attacks. Link to QR code generators can create such QR codes in less than 30 seconds
- The move was part of a broader campaign, with similar QR codes displayed on billboards and trucks around New York during the UN meetings. This means that there was a proper QR code campaign to drive awareness .
The QR pin served as a bridge from a live speech to digital content — letting people with smartphones scan and access more material instantly.
Why Use a QR Code in Diplomacy?
QR codes have been used in marketing and retail for years, but their appearance in the UN , that too by a PM shows how the technology can cross into new spaces:
- Direct access to information: A simple scan removes the need to type a long link /URL
- Symbolic value: Wearing a QR code makes a statement about technology, accessibility, and transparency.
- Global reach: UN speeches are broadcast worldwide. A scannable code lets viewers everywhere access the same digital content.
This event highlights how QR codes are evolving from a marketing tool to a communication symbol in politics, activism, and diplomacy.
Lessons for Marketers and Brands
Whether or not we agree with the message, the tactic offers some lessons for organizations that want to use a QR code capaign effectively:
- Visibility matters
The pin was designed to be simple and more importantly – scannable. For events, always test your QR codes for size, contrast, and distance readability. - Content strategy
A QR code is only as strong as the destination it leads to. Make sure the linked content is mobile-friendly, safe, and relevant. - Curiosity leads to Memorability
Using a QR code in an unusual way (like on a lapel pin) creates curiosity and newsworthiness. Think creatively about placement — product packaging, event badges, business cards, or even clothing. - Ethical considerations
Not all content is suitable for all audiences. When linking to sensitive material, provide warnings and consider who might be scanning.
